Responsibilities:
UI Design, Production
Working at Grey Midwest, I became familiar with the Gardein brand when I migrated the B2C site to Conagra’s platform. For Gardein Foodservice, I took that experience and created a brand new site.
Under an Art Director, I worked closely with a copywriter to create the content. Starting from wireframes, I created the desktop and phone layouts in Photoshop for every page. I chose all the imagery and created some new elements such as repeating textures, infographics, and icons.
I was responsible for slicing the assets and providing instructions for hover states. I uploaded all the layouts to Zeplin to aid the developers in matching the design. The site was responsive, but the platform mandated full-width images be swapped out on mobile.
