Digital Design, Production
Creating Amazon Enhanced Content for these Nutro Dog Food products was fairly straightforward. Typically, these projects were quite prescriptive. The client knew what claims they wanted to feature, so I would work with a copywriter to pull together these layouts from a pool of existing assets. Most of the lift involved manipulating imagery to work properly in the layouts. The most important thing when designing content for Amazon is knowing the technical specifications (image sizes, spacing, when live text may or may not accompany a module, etc.).